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- Acknowledgments
- Preface
- Background
- Reality Engine
- The Rules of the Game are Changing
- What’s Wrong with Employer Branding?
- What is Synchronicity?
- Synchronicity in the Labor Market
- Different Types of Egregors
- Programs Broadcasting by Employers
- Comparison program, search for recognition
- A program of survival
- The Loneliness and Earning Love Program
- Rush program
- Competition and Struggle Program
- Ideality/Perfectionism Program
- A program of justice and the struggle for it
- Child/Victim Program
- Rescuer program
- HR and Branding in the New Era
- Expansion of Consciousness and Energy Potential
- Life and Work According to the Heart
- Action Plan in a Multi-Variant Situation
- Conclusion
- About the author