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Оглавление - Technology of advertising video from concept to implementation
- About the author
- Childhood and love for art
- KVN and own business
- Seeing the right decisions
- Chapter 1. Directing ads and music videos
- 1.1.History
- 1.2 Genres and types of directing
- 1.2.1 Television directing (ТD)
- 1.2.2. Film direction
- 1.2.3. Documentary directing
- 1.2.4. Directing ads
- 1.3. Effective advertising technologies
- 1.4. Promotion
- Chapter 2. Professional programs and installation techniques
- 2.1 Kuleshov editing rules
- 2.2. Technology editing
- 2.3. Non-linear editing programs
- Chapter 3. Forms of a modern video clip
- Chapter 4 Working as a Director with a producer, artist, and musical material
- 4.1 Working with a producer
- 4.2. What is a problem statement?
- 4.3. Explication
- Chapter 5. Working on the creative and technical brief for the video clip and commercial
- 5.1. What is a brief?
- 5.2. What you need to fill out the brief correctly?
- Chapter 6. Creating a video: working on a synopsis, directing the script, creating a mudboard, storyboard and animatic
- Chapter 7. Working with the artist, working out the role and image
- 7.1. How to overcome the constraint to feel comfortable in any image
- Chapter 8. Stages of video clip production: from idea to implementation
- 8.1. Concept
- 8.2. Pre-production
- 8.3. Production
- 8.4. Post-production
- Chapter 9. Self-promos, showreels and social networks: why they are so important for the video clip Director?
- 9.1. Self-promo
- 9.2. Showreel
- 9.3. Social networks and SMM: what it is
- Chapter 10. Visual references
- Chapter 11. The best Directors of advertising